HEALING FOR EVERY BODY

Wound care should be fair and equal, yet every year, thousands miss out on a fair chance to heal due to factors like skin tone and age. To relaunch Leukoplast to the healthcare industry, our campaign made a bold promise; that every patient would receive the same chance to heal.

THE UNCONTROVERSIAL STATEMENTS

Our launch film was supported by a print campaign that delivered the same message - healing for every body - via a series of, at first glance, controversial statements.